Publications

Publication Year - 2024

S.no	Publication Title	Authors-name	Journal
1	Analysis of Financial Performance Pre and Post Use of Artificial Intelligence Applications Via CAMELS Lens: With Special Reference to HDFC Bank	Dr.Neetu Jain, Pankaj Saini, Neetu Jain, Sanjoy Roy, Minakshi Sati	International Journal of Intelligent Systems and Applications in Engineering
2	India’s Aspirations of Leading the Knowledge Economy through Education	Pankaj Saini, S. B Sawant, C. R. Suryawanshi, Nilash R. Mate, Shital S. Sawant, D. D. Mhetre	NATURALISTA CAMPANO
3	Digital Experiential Marketing For A Sustainable Customer Relationship Marketing Driven By Artificial Intelligence: Application Of Servequal Using Strustral Equation Modelling (Sem) For Entrepreneurs	Prof. (Dr.) Broto Rauth Bhardwaj	Industrial Engineering Journal
4	Use Of Digital India Initiative By Entrepreneurs	Prof. (Dr.) Broto Rauth Bhardwaj	Strad Research
5	Case Study On Nykaa	Prof. (Dr.) Broto Rauth Bhardwaj	Strad Research
6	Zomato Digital Marketing Strategies	Prof. (Dr.) Broto Rauth Bhardwaj	Strad Research
7	Milk Morning	Prof. (Dr.) Broto Rauth Bhardwaj	Strad Research
8	Consumer Attitude And Purchase Intention Towards Responsible Consumption Of Health and Wellness Products Using Digital India Platform: Green Marketing Perspective	Prof. (Dr.) Broto Rauth Bhardwaj	Industrial Engineering Journal
9	Influence Of Diversity, Equity, Inclusion, And Belonging (Deib) Strategies On Organizational Performance: Sustainable Development Goals Perspectives Nep Applications With Reference To Social Media Marketing	Prof. (Dr.) Broto Rauth Bhardwaj	Industrial Engineering Journal
10	Role Of Progressive Industrial Relations Policies To Resolve Conflict Management In Workplace: A Study Wrt To Faculty Satisfaction And Workforce Engagement In Hei	Prof. (Dr.) Broto Rauth Bhardwaj	Strad Research
11	Collaborative And Cooperative Teaching Approach- Case Study Of Bvimr	Dr Ajay Sahni, Dr Sanjoy Roy	International Journal Of Multidisciplinary Research In Science, Engineering and Technology (IJMRSET)
12	Typography And Its Impact – A Case Study Of Corposchool	Dr Ajay Sahni	International Journal of Innovative Research in Science, Engineering and Technology (IJIRSET)

Publication Year - 2023

S.no	Publication Title	Authors-name	Journal
1	Has Digital Banking Usage Reshaped Economic Empowerment of Urban Women?	Swati Rohatgi	Journal of Management and Governance
2	Antecedents of Economic Empowerment: An Empirical Study of Working Women in Delhi-NCR	Swati Rohatgi	Gender in Management: an International Journal
3	Entrepreneurial Recommendation System For Animes To Increase Customer Satisfaction And Revenue Generation Using Artificial Intelligence And Social Media Marketing	Prof. Broto, Ms. Shweta	Journal of data aquision and processing
4	Applications Of Neural Networks, Decision Sciences And Artificial Intelligence, Ict And Intelligent Based Mobile Systems In Enhancing E-Governance In Sustainable Education	Prof. Broto, Ms. Shweta	Journal of data aquision and processing
5	Enhancing Sustainable Dynamic Digital Capability Using Strategic Intelligence Through Artificial Intelligence In Techno-Preneurship	Prof. Broto, Ms. Shweta	Journal of data aquision and processing
6	Bitcoin Price Prediction Using Sentiment Analysis And Long Short-Term Memory (Lstm)	Dr. Ajay Kumar, Dr. Mahesh Kumar Chaubey	International Journal of Intelligent Systems and Applications in Engineering
7	Swayam Mooc Reviews: Assessing Acceptability Through Sentiment Analysis Using Machine Learning	Dr. Mahesh Kumar Chaubey	2023 14th International Conference on Computing Communication and Networking Technologies, ICCCNT 2023
8	Examining The Antecedents Of Defence Indigenization For Modernization Of Armed Forces In India	Dr. A K Srivastava, Dr Manpreet Kaur, Lt Gen (Retd.) PJS Pannu	Journal for ReAttach Therapy and Developmental Diversities
9	Evolution Of Psychological Contract Research: A Systematic Review And Bibliometric Analysis	Rupam Jyoti Deka, Dr. A K Srivastava	Tuijin Jishu / Journal of Propulsion Technology
10	Impact Of Media Violence On Behaviour Of Children Exposed To Subtle And Direct Forms As Visualized On Television, Movies And Video Games	Nisha Nandal	Journal for ReAttach Therapy and Developmental Diversities
11	Psycho-Sociological Impact Of Social Websites Influence On Inter-Personnel Interactions And Behaviour	Nisha Nandal	Journal for ReAttach Therapy and Developmental Diversities
12	Student Behaviour: Indiscipline In Class Room	Pankaj Saini, Neetu Jain, Seema Chaudhary, Shradha Vernekar	Journal of Statistics & Management Systems
13	Artificial Intelligence Technology In Banking Sector: A Systemmatic Literature Review	Dr. Neetu Jain, Ms. Neha Garg	JOURNAL OF MANAGEMENT & ENTREPRENEURSHIP
14	Artificial Intelligence Transforming The Banking Sector: A Novel Direction Towards Economic Growth	Dr. Neetu Jain, Ms. Neha Garg	South India Journal of Social Sciences
15	Perceived Value Of Green Hrm Practices And Employee Involvement: An Indian Perspective	Dr. Sanjoy Roy	Madhya Pradesh Journal of Social Sciences
16	A Review Based Analysis Of Effects Of Psychological Contract On Organizational Commitment Among Permanent & Temporary Teachers In Higher Educational Institutions	Rupam Jyoti Deka, Dr. A K Srivastava	Atishay kalit
17	“Alexa! What Is Voice Commerce?” Examining Consumer Behavior Towards Voice Assistants	Mehak Mittal, Sanjay Manocha	International Management Review
18	Impact Of Protean Career Attitudes During Covid-19 Pandemic	Dr. Aparna Marwah	Mukt Shabd Journal
19	The Factors That Influence Students For The Selection Of Higher Education Institutions- The Tpb	Dr. Aparna Marwah	ANVESAK
20	Entrepreneurial Recommendation System For Animes To Increase Customer Satisfaction And Revenue Generation Using Artificial Intelligence And Social Media Marketing	Prof. (Dr.) Broto Rauth Bhardwaj	Journal of Data Acquisition and Processing
21	Applications Of Neural Networks, Decision Sciences And Artificial Intelligence, Ict And Intelligent Based Mobile Systems In Enhancing E-Governance In Sustainable Education	Prof. (Dr.) Broto Rauth Bhardwaj	Journal of Data Acquisition and Processing
22	Enhancing Sustainable Dynamic Digital Capability Using Strategic Intelligence Through Artificial Intelligence In Techno-Preneurship	Prof. (Dr.) Broto Rauth Bhardwaj	Journal of Data Acquisition and Processing

Publication Year - 2022

S.no	Publication Title	Author-name	Journal
1	Data Leakage Detection in Cloud Computing Environment Using Classification Based on Deep Learning Architectures	Rajashekhargouda C. Patil, Ajay Kumar, Narmadha T., M. Suganthi, Akula VS Siva Rama Rao, and Rajesh	International Journal of Intelligent Systems and Applications in Engineering
2	An Empirical Analysis of Machine Learning Models for Developing a Custom Air Quality Forecaster	Dr. Daljeet Singh Bawa, Ms. Tanya Garg	Indian Journal of Environmental Protection
3	The necessity of machine learning in clinical emergency medicine; a narrative review of the current literature	Rajendran, Ratchana, Neetu Jain, Singirikonda, Bhagyalaxmi	Materials Today: Proceedings
4	LCIPA: Lightweight clustering protocol for industry 4.0 enabled precision agriculture	Tripti Tiwari, et al	Microprocessors and Microsystems
5	An Effectual Communication And Link Firmness Enhancement In Wireless Sensor Mobile Ad Hoc Networks	Tripti Tiwari, et al	Journal of Pharmaceutical Negative Results
6	A STUDY OF FACTORS, INFLUENCING INVESTOR’S WEALTH MANAGEMENT BEHAVIOR IN DELHI (NATIONAL CAPITAL REGION)	Grover, Himani, Kataria, Aarushi, Malhotra, Aditi	Journal of Pharmaceutical Negative Results
7	Alexa! Examine privacy perception and acceptance of voice-based artificial intelligence among digital natives	Mehak Mittal, Sanjay Manocha	Journal of Information and Optimization Sciences
8	Emergence of Cause Related Marketing as a Management Strategy in the New Normal Era	Charu Sarin, Dr. A.K. Srivastav	Pacific Business Review
9	INFLUENCE OF ORGANIZATIONAL CULTURE ON ENTREPRENEURIAL DECISION MAKING IN STARTUPS: DEVELOPMENT OF A CONCEPTUAL FRAMEWORK	Prof. (Dr.) Broto Rauth Bhardwaj, Shuchi Dikshit	Madhya Pradesh Journal of Social Sciences, A biannually Journal of M. P. Institute of Social Science Research, Ujjain ISSN: 0973-855X (Vol 27 No 1, January 2022)
10	Determinants of Entrepreneurial Investors in Decision Making	Prof. (Dr.) Broto Rauth Bhardwaj, Rahul Gupta, HL Neihsial	Journal Of Management & Entrepreneurship Issn : 2229-5348
11	Impact of FDI equity inflows on performance of stock market in India	Pankaj Saini, Sanjay Manocha, Minakshi Sati, Ritika Malik	Shodhasamhita
12	Indian agriculture –Present & Future	Pankaj Saini, Sanjay Manocha, Shikha Gera, Priya Chaudhary	Shodhasamhita
13	Impact Of Monetary Stimulus Package To Counter Economic Crisis –COVID 19	Dr. Neetu Jain	IITM Journal of Business Studies (JBS)
14	MARKETING EFFECTIVENESS AND BUSINESS PERFORMANCE OF HOUSING FINANCE INSTITUTIONS	Dr. B. Nagrjuna, Dr. Ninad Murlidhar Gawande, Dr Deepak Bhandari, Mr. Sanjoy Roy	International journal of food & nutrition science
15	Insights of Big Data Analytics in Education- Challenges & Opportunities: A Review Paper	Sanjay Manocha and Pankaj Saini	International Management Review
16	Impact of green human resource management on work-life balance and employee health in the automobile industry	Anil Kumar Srivastav, Anuradha	Asian Journal of Organic and Medicinal Chemistry
17	An Analysis on Comparison of Stock Prices by Regression Analysis and Facebook Prophet Models	Dr. Kamal Bunkar, Dr. Mamta Gupta, Mahesh Kumar Chaubey, Ajay kumar	Industrial Engineering Journal
18	Marketing Ethics in Food Labelling	Dr. Aparna Marwah, Dr. Daljeet Singh Bawa, Dr. Parul Agrawal	Dogo Rangsang Research Journal
19	A STEP TOWARDS SUSTAINABILITY: WATER MANAGEMENT	Dr. Aparna Marwah, Dr. Daljeet Singh Bawa, Dr. Ashima Bhatnagar, Dr. Bhawna Duggal	Dogo Rangsang Research Journal
20	A STUDY OF FACTORS INFLUENCING STUDENTS IN SELECTING HIGHER EDUCATION INSTITUTIONS – A LITERATURE REVIEW	Ms. Shivali Yadav, Dr. Aparna Marwah	Dogo Rangsang Research Journal
21	Case Study: Innovation Practices at Hyundai Motors	Dr. Bhavika Batra, Dr. Aarushi Kataria, Ms. Rupam Jyoti Deka	Industrial Engineering Journal
22	IMPACT OF DIGITALIZATION AND E-COMMERCE FOR GENERATING EMPLOYMENT OPPORTUNITIES IN DEVELOPING COUNTRIES IN 21ST CENTURY	Mr. Yashwant Kumar, Dr. Amarjit R. Deshmukh, Ms. Megha Sehgal	Anvesk Journal
23	A STUDY ON INNOVATIONS IN MARKETING STRATEGY AND SHIFTING FOCUS OF MNCS TOWARDS TIER 2 AND TIER 3 CITIES IN INDIA	Mr. Yashwant Kumar, Ms. Megha Sehgal, Dr. Amarjit R. Deshmukh	Journal of the Asiatic Society Mumbai
24	A STUDY ON IMPACT OF E-COOMERCE IN INDIAN ECONOMY IN 21ST CENTURY: ISSUES AND CHALLENGES	Dr. Amarjit R. Deshmukh, Ms. Megha Sehgal, Mr. Yashwant Kumar	Shodhasamhita
25	Virtual Reality: A Reality Check	Rakhee Chhibber, A. K. Srivastava	BHU Management Review
26	ERP System and Its Effect on Organizational Development	Industrial Engineering Journal	Industrial Engineering Journal

Publication Year - 2021

Sl.no	Publication Title	Author-name	Journal
1	Adoption, diffusion and consumer behavior in technopreneurship	Broto Rauth Bhardwaj	International Journal of Emerging Markets
2	Sustainability of working women and the social footprint	Anupama Bharati, Mandeep Kaur, Shaifali Garg, Arindam Chkarabarty, Ankan Bhaumik, Randy Joy, Neetu Jain	Materials Today: Proceedings
3	Human resource development and spiritual intelligence: An investigation amongst management students in Delhi NCR	Gera, Navneet Vesperi, Walter Fatta, Davide Di Sahni, Ajay Arora, Anjali	International Journal of Innovation and Learning
4	Determinants of stress amongst B-school students: An empirical investigation	Gera, Navneet Vesperi, Walter Vesperi W.; Kumar, Amit	International Journal of Management Practice
5	Which are online shopping determinants? Analysing ease and convenience to use, prior shopping experience, online benefits, social influence in India	Gera, Navneet Di Fatta, Davide Garg, Rinki Malik, Shivani	International Journal of Electronic Marketing and Retailing
6	A conjoint analysis of customers' preferences for e-banking channels	Saxena, Noopur, Gera, Navneet, Nagdev, Kritika, Di Fatta, Davide	International Journal of Electronic Marketing and Retailing
7	An image quality enhancement scheme employing adolescent identity search algorithm in the NSST domain for multimodal medical image fusion	Tripti Tiwari, et al	Biomedical Signal Processing and Control
8	Corporate social responsibility and supply chain: A study for evaluating corporate hypocrisy with special focus on stakeholders	Tripti Tiwari, et al	International Journal of Finance & Economics
9	DETERMINANTS OF START-UP SURVIVABILITY: A BEHAVIOURAL FRAMEWORK FOR ENTREPRENEURIAL SUSTAINABILITY	S. Dikshit, BR Bhardwaj, Rahul Gupta, Aakriti Jain	JOURNAL OF MANAGEMENT & ENTREPRENEURSHIP ISSN : 2229-5348
10	EFFECT OF COGNITIVE DETERMINANTS ON DECISION MAKING WITH SPECIAL REFERENCE TO ENTREPRENEURIAL INVESTMENTS AND SOCIAL ENTREPRENEURSHIP	Prof. (Dr.) Broto Rauth Bhardwaj, Rahul Gupta, HL Neihsial	JOURNAL OF MANAGEMENT & ENTREPRENEURSHIP ISSN : 2229-5348
11	Influence of marketing strategies of trade promotions organizations (TPOs) on country competitiveness and Economic Growth	Prof. (Dr.) Broto Rauth Bhardwaj, Aakriti Jain, Rahul Gupta, Shuchi Dikshit	JOURNAL OF MANAGEMENT & ENTREPRENEURSHIP ISSN : 2229-5348
12	Integration Of Blue Ocean Strategy And Kano’S Model In Indian Banking Industry: Review Of Literature	Ms. Minakshi Sati	JME
13	A Study On The Factors Influencing Users Satisfaction On E-Banking Using Kano’S Model	Ms. Minakshi Sati	PIMT

Publication Year - 2020

Sl.no	Publication Title	Author-name	Journal
1	Determinants of consumer's buying behaviour for digital products in trade fair	Gera, Navneet Di Fatta, Davide	International Journal of Business Excellence
2	Exploring the effect of perceived risk on adoption of mobile banking in India	Saxena, Noopur Gera, Navneet Singh, Raman Preet	International journal of public sector performance management
3	Influence of knowledge management on product innovation by intrapreneurial firms	Broto Rauth Bhardwaj	Global Knowledge, Memory and Communication
4	Measuring innovation: Challenges and best practices	Nandal, Naveen Kataria, Aarushi Dhingra, Meenakshi	International Journal of Advanced Science and Technology
5	A study on an automobile revolution and future of electric cars in India	pankaj Saini, Sanjay Manocha	International Journal of Management
6	XIAOMI’S JOURNEY IN INDIA: A ROLLER COASTER RIDE	Anuj Kumar, Nishu Ayedee, Nimit Gupta	International Journal of Management (IJM)
7	EFFECTIVE USAGE OF E-CRM AND SOCIAL MEDIA TOOLS BY AKSHAY KUMAR: MOST PROLIFIC BOLLYWOOD ACTOR OF LAST DECADE	Anuj Kumar	International Journal of Management (IJM)
8	Vertical Farming: Challenges and Opportunities, Review Of Gharaunda, Karnal (Haryana)	Anuj Kumar, Sanjay Manocha, Anil Kumar Srivastav	PIMT Journal of Research

Publication Year - 2019

S.no	Publication Title	Author-name	Journal
1	Export knowledge: Determinant of export strategy, export commitment and export performance in carpet industry	Di Fatta, Davide; Gera, Navneet; Tyagi, Lokinder Kumar; Grisold, Thomas	Kybernates
2	The impact of economic and political events on performance of selected mutual funds of emerging economy: A systemic view	Gupta, Sushil Kumar; Sinha, Amit Kumar; Gera, Navneet	Indian Journal of Economics and Business
3	Buying intention, acceptability and frequency of purchase: Analysing their determinants using SEM	Di Fatta, Davide; Gera, Navneet; Mishra, Nishith Kumar	International Journal of Electronic Marketing and Retailing
4	Key performance indicators for enhancing the export potential of Indian carpet industry	Gera, Navneet	Global Business and Economics Review
5	Social intelligence in the Cultural Context: Comparison of Indian and Slovak Managers	Anuj Kumar; Nishu Ayedee	ORGANIZATIONAL PSYCHOLOGY
6	Role of Knowledge Management in Enhancing the Entrepreneurial Ecosystems Through Corporate Entrepreneurship and Strategic Intent in High-tech Firms	Broto Rauth Bhardwaj	Journal of the Knowledge Economy
7	Absorption, vigor and dedication: Determinants of employee engagement in B-schools	Navneet Gera; RK Sharma; Pankaj Saini	Indian Journal of Economics and Business
8	Big data analytics: An Indian perspective	Ashish Kumar Jha; Sudhir Kumar Gupta; Ajay Kumar; Mahesh Kumar Chaubey; Jitendra Singh	International Journal of Recent Technology and Engineering (IJRTE)
9	An ARDL and cointegration approach for analysing determinants of foreign portfolio investors' in India	Parul Kumar; RK Sharma; Sunil Kumar	International Journal of Monetary Economics and Finance
10	Mentoring In The Modern Times : Role Reversal	Tripti Tiwari; Dr. Aparna Marwah; Dr. Seema Chaudhary	Think India Journal
11	Indian agriculture – Issues & Challenges	Pankaj Saini; RK Sharma	Think India Journal
12	Analysis of trade integration of SAARC Nations	Dr. Neetu Jain; Dr. Navneet Gera	HUMANITIES AND SOCIAL SCIENCE STUDIES
13	An Investigation into the application of kanos model-Review of literature	Ms. Minakshi Sati	Think India Journal
14	Glass ceiling in the workstation: Reviewing issues for today’s organizations	Mr. Sanjoy Roy	Think India Journal

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