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Faculty

Broto R Bhardwaj 
Dr. Broto R Bhardwaj Professor

Profile

Prof. (Dr.) Broto Rauth Bhardwaj is working as Professor and Head, Research at Bharati Vidyapeeth Institute of Management and Research, New Delhi since 2004. She has also taught at North Eastern Illinois University, Chicago, USA. She has worked with industry also including Evalueserve and Shaw Wallace Ltd.. She has launched entrepreneurial courses in BVIMR, ND. She has completed her Post Doctoral thesis from UCLA, USA and GLOGIFT, IIT Delhi. India. She has completed Ph.D. and MBA from IIT, Delhi and B.Tech in Biochemical Engineering. A gold medalist from IIT Delhi, she has more than 22 years of industry and teaching experience. She has presented papers at Academy of Management, Chicago on 10th August, 2018 on teaching pedagogy. She has been awarded AGBA Vice President for Indian Entrepreneurship. She has been awarded Emerald literary award. She has got the best paper award at International conference organized by University of Robinson, USA. She has published more than 132 papers in national and international journals including Emerald and Inderscience Journal such as Springer Journal, Sage, Strategic Direction, International Journal of Economics Management and Engineering, Journal of Management Development, Journal of Chinese Entrepreneurship, Bench Marking, Management Journal Review and others. She has published 19 books to her credit. She is in the advisory and review board of several international journals including International Journal of Economics Management and Engineering, Academy of Management Conference, USA, IEEE, Emerald journals. Her research areas include strategic management, sustainability, business policy and strategic management, Business analytics, Innovation and technology management, Business ethics, corporate entrepreneurship, women entrepreneurship, international entrepreneurship and social entrepreneurship and marketing management. She has completed seven PhD scholars in cyberentrepreneurship, women entrepreneurship and new product development, social media marketing, digital marketing and creativity. She has organized management development programmes for Trimax, faculty development programmes and motivational programmes for US government and Hopkins County College, USA in areas including entrepreneurship, women entrepreneurship, corporate entrepreneurship and innovation and technology management, mindfulness technique, motivation, leadership, women leadership, talent acquisition, talent retention and employee engagement, innovation and creativity in organizations and role of spirituality on enhancing management skills. She has mentored Innovation and technology management and its use in sustainability by applying technical knowhow for new business ventures inspiring young minds for business leadership. She has delivered workshops on entrepreneurship at University of Eldoret, Kenya and King Mongkut’s Institute of Technology, at Ladkrabang, Bangkok, Thailand.

  • Post Doc Antecedents of Sustainability: A Study in Indian Context, Global Institute of Flexible Systems Management, IIT Delhi in collaboration with UCLA, USA.
  • Ph.D. Indian Institute of Technology, New Delhi
  • “Internal environment for corporate entrepreneurship: A study in Indian context”, Management, submitted in 2006 and defended in 2008 (Aggregate marks: 9.00 CGPA/10 CGPA) 1st Division
  • UGC NET Qualified in 2003.
  • M.B.A. Indian Institute of Technology, New Delhi (India), 2002 (Gold medalist) Information Technology and Marketing Management, with Distinction (Aggregate marks: 8.7/10 CGPA)
  • B.Tech. Biochemical Engineering, with Honors. Harcourt Butler Technological Institute, Kanpur (India), 1998
  • July 2017-present: Professor and Head, Research, Bharati Vidyapeeth University, Institute of Management and Research, India.
  • July 2012-2017: Associate Professor, Bharati VidyapeethUniversity, Institute of Management and Research, India.
  • July 2004-June 2012: Assistant professor, BVIMR, ND
  • June 2003- Jun 2004: Lecturer, Apeejay School of Marketing, Dwarka, India. May 2002- Jun 2003: Data Scientist and Business Research Analyst, Evalueserve, India.
  • Aug 1998- Jul 2000: Quality Assurance Manager, Shaw Wallace Ltd. May-June 2021: Sona Koyo Steering in collaboration with Japan, Gurgaon May-June 1997: Trainee, Bhabha Atomic Research Centre, Trombay
  • May-June 1998: Trainee, Pfizer International Ltd, Mumbai.

Presently working as Head, Research, BVIMR, ND since 2021. Class Coordinator MBA 3C Area Chair, Marketing, Strategic Management and Innovation and technology management group

  • Course Leader, Marketing management and Innovation and technology management group
  • Course Leader, Business Analytics and management group
  • Course Leader, Strategic management group
  • Chairperson: - Library Committee, since 2003 -2017.
  • Chairperson:-Marketing Management Committee, since 2003 till date.
  • Member of Advisory Board and Director:-Center of Excellence for Career Development and Research, Redefine Dimensions Consulting Pvt. Ltd., India.
  • University Examination Paper setter for “Ethics in management”, legal aspects of business and entrepreneurship development for BCA. Completed CAP sessions
  • Core team of paper examiner, BVDU, Pune
  • Founding Head: Entrepreneurship Cell, 2011-2014.
  • International Conferences/Presentations/Proceeding Publications:
  • Rashi Jain and Broto Bhardwaj Presented a paper entitled Adopting Online Education for Sustainable Development: A Structural Equation Model for Economic Development in 9th International conference on "Sustainable Development Goals: Improving human & planetary wellbeing - Research that builds our future", organized by Vivekananda Institute of Professional Studies on 20th & 21st January 2023.
  • Rashi Jain and Broto Bhardwaj Presented a paper entitled Adoption of Online Education and its Impact on Indian Society: A Step Towards Building Digital Economy in International Research Conference & Award Summit organized by Indian Institute of Finance on 6-8 January 2023.
  • Rashi Jain and Broto Bhardwaj Presented a paper entitled Technological Disruption in Education Industry- Analyzing Factors Inducing Adoption of Online Education and its Impact on Economy in 2nd International Conference on a Paradigm Shift in Managerial Practices and Innovations: Leading through Technology and Business Models On 6th December, 2022 organized by Bhagwan Parshuram Institute of Technology School of Business Administration.
  • HL Neihsial, and BR Bhardwaj (2023) presented paper on “Attitude of student’s entrepreneurship” at BVIMR, ND, 2023 and received Best Paper award.
  • HL Neihsial, and BR Bhardwaj (2023) presented paper on “Dynamic digital capability and its influence of International entrepreneurship presented on 23rd Feb, 2023 at BVIMSR, Mumbai.
  • Bhardwaj, BR et al. (2021) Drivers of entrepreneurial sustainability, IMED Pune, 8-10th July, 2021.
  • Bhardwaj, BR et al. (2021) Determinants of entrepreneurial investment decision making, DY Ptail University, 9-10th December, 2021.
  • Nayana, D., Bhardwaj, B.R. and Zafar U. Ahmed (2017) 5C Model for Survival model of Entrepreneurial Firms in Hostile Emerging Markets, International
  • Conference - “Strategies in Volatile and Uncertain Environment for Emerging Markets” 2017, 14th and 15th July 2017 at IIT Delhi, Global Journal of Business Excellence, Springer Journal (under review)
  • Ashima, B, Bhardwaj, B.R., Mittal, V. (2017) Women Entrepreneurship: A Tool For Work Life Balance, International Conference on Technology and Business Management (ICTBM-17), April 10-12, 2017 at CFD, Dubai.
  • Bhardwaj, B.R., Abdullah M. A. Alhumoud, and Zafar U. Ahmed (2017) Models of intention and motivation for entrepreneurship, International Conference, Turkey.
  • Bhardwaj, B.R. (2016) presented paper on Strategies for Hostile market for entrepreneurs: Case Study of Srilanka, awarded the Best Paper Award at Sebelas Maret Conference on Entrepreneurship, Innovation and Community Development organised by Institute of Research and Community Development (LPPM) UNS, Indonesia, Solo on 26- 29th Nov, 2016.
  • Bhardwaj, B.R., Kamaljeet Kaur, and Geeta Mahajan (2015) International competitiveness, International Conference on Nov 2015 at University of Malaysia, Pahang, Malaysia.
  • Bhardwaj, B.R. (2014) Drivers of real estate, paper presented at international conference organized by Utah Valley University, USA, AGBA Conference, organized at IIT Delhi on 21-23rd Nov, 2014.
  • Bhardwaj, B.R. (2014) to be presented in Paristhiti, 2015, at BVIMR, ND on IBM’S Success In Aiding Healthcare Seattle Children’s Hospital-A Case Study, on 31st Jan, 2015.
  • Bhardwaj, B.R. (2014) Big Data Analytics, Presented paper in “7th International Conference On Contemporary Business 2014 14thglobal Conference On Flexible Systems Management Flexible Capacity Building In Asia And The Pacific October 15th*, 16th – 17th, 2014; Curtin Singapore, SingaporeConvened by Curtin Business School, Curtin Universityand the Global Institute of Flexible Systems Management (GIFT Society), IIT Delhi.
  • Bhardwaj, B.R. (2014) IBM’s Success In Aiding Healthcare Seattle Children’s Hospital- A Case Study, presented in International conference organized by Curtin University at Miri, Malaysiaon 2nd and 3rd October, 2014.
  • Bhardwaj, B.R. (2014) Drivers of Purchasing Real Estate: A Study of Consumer Behavior, Academy for Global Business Advancement, 11th Annual World Congress International conference onBusiness and Entrepreneurship Development in a Globalized Eraand the Rise of India Under New Leadership”, onNovember 21---23, 2014, at IIT Delhi.
  • Bhardwaj, B.R. (2013) Determinants of Innovative Culture in the Organization: A Study in Emerging Market Context, presented in Innovative Practices in Information Technology and Operations Management (Innovations-2014) at the Apeejay School of Marketing, Dwarka Campus on January 17, 2014.
  • Bhardwaj, B.R. and Irfan Jan, Deshmukh, A.R. (2013) Impact of information communication technology (ict) on education: a model of social sustainability, International ConferenceonAdvanced Developments In Engineering and Technologyon Feb, 15th & 16th 2014 on Computer Science & Engineering, Electronics & Communication Engineering, Electrical & Electronics Engineering and Mechanical Engineering), Lord Krishna College of Engineering, Ghaziabad-201313, U.P. India
  • Bhardwaj, B.R., Misra, C.B. (2013) Leadership in school education, in international conference organized by IIT, Delhi on “Excellence in school education”, on 17th-18thnov, 2013.
  • Bhardwaj, B.R., Singh, H. and Shrey, S. (2014) Coin flip strategy: a human element in technology management, organized by MDI Gurgaon, on March 2014, on Managing in Recovering Markets, Australian Centre for Asian Business, University of South Australia, Adelaide, Australia and Faculty of Economics & Business, University of Maribor, (Maribor) Slovenia, March 5–7, 2014, Venue: MDI Gurgaon, INDIA.
  • Bhardwaj, B.R. (2013) Sustainability through green supply chain management (ERP): a model of sustainable computing”, to be organized by BVCAIM, on 5-6 march, 2014, published by IEEE, on “Sustainable technology”.
  • Bhardwaj, B.R., Wahi, S., Deshmukh, A.R. (2013) on Contribution of ICT for Stimulating Cyber Entrepreneurship: A Model of Financial Inclusion, Modern Technology and Management Institute, Inc. (USA), edited by Dr. Dinesh K. Sharma, Dr. Michael Monahan and Dr. Aaron R. Rababaah, Department of Business, Management and Accounting, University of Maryland Eastern Shore (USA), ISSN 1941-9414, 20-21 Sept, 2013.
  • Bhardwaj, B.R. (2012) Role of organizational flexibility in enhancing green management Practices, Flexible systems and technology, Glogift, University of Vienna, Austria, Europe, 31July -1st Aug, 2012.
  • Wahee, S.W., Bhardwaj, BR, Deshmukh, A. (2013) Cyber entrepreneurial venture: Case studies on Phenomenon of Venture Creation, International Journal of Management & Information Technology 8 (1), 1221-1227.
  • Bhardwaj, B.R. (2013) Drivers of Sustainable Entrepreneurship, in international conference organized by BVIMR, New Delhi on Feb, 2013.
  • Bhardwaj, B.R. (2013) paper presented on “Green financial strategies” in international conference organized by JNU On Sustainability, New Delhi in Mar, 2013.
  • Bhardwaj, B.R. (2013) paper presented on “Women entrepreneurship case study” in international conference organized by JIMS, Rohini, New Delhi in Mar, 2013, titled “exploring the soul of business: an eternal sustainer”, edited by Dr. Deepti Pathak, Excel publications.
  • Bhardwaj, B.R., Momaya, K., Jain, S.K. (2010) Intelligence Generation and Dissemination as Drivers of Innovation: An Empirical Study of Corporate Entrepreneurship, USA Small Business and Entrepreneurship Conference, Nashville, Tennessee, USA, 14th – 16th January 2010.
  • Bhardwaj, B.R., Momaya, K. (2008) New Business Creation Model, Eighth International Conference on Flexible Systems Management (June 14th -16th, 2008), Stevens Institute of Technology and Management, New Jersey, USA.
  • Bhardwaj, B.R., Sushil, Jain, S.K. (2007) Corporate Entrepreneurship: Application of Structural Equation modeling, 2007, Babson College Entrepreneurship Research Conference, Madrid, Spain.
  • Bhardwaj, B.R., Sushil, Jain, S.K. (2006) Internal Drivers of Corporate Entrepreneurship, 2006 Babson College Entrepreneurship Research Conference, Indiana University, Bloomington, USA, 6-10th, June 2006, Indiana University, USA.

National Conferences/papers presented

  • Broto, presented paper on “Role of ICT on Educational Development” at the Symbiosis Institute of Technology, Pune and IIT Delhi on 13th Nov, 2015.
  • Broto, Kamaljeet Kaur and Geeta (2015) presented paper on “Role of ICT on Organizational and Human resource Competitiveness” at the Modern Technology and Management Institute, Inc. USA on 30th Nov, 2015.
  • Marwah, N and Bhardwaj, Broto (2015) presented paper on “Role of Market Intelligence in Organization Performance” at the AGBA’s 12th Annual World Congress to be held at the University of Malaysia Pahang (Kuantan City, State of Pahang) on November 16-19, 2015.
  • Savneet Sachar and Bhardwaj, Broto (2015) presented paper on “Role Of social media on Organization Performance” at the AGBA’s 12th Annual World Congress to be held at the University of Malaysia Pahang (Kuantan City, State of Pahang) on November 16-19, 2015. Bhardwaj, B.R. (2014) presented paper in 1st National Level Symposium on Growth and Prospects of MSME Sector 8th -9th Jan 2015, Venue – NIESBUD, A-23, Sector 62,
  • Noida-201309 (U.P) Symposium On Growth And Prospects Of MSME, organized by NIESBUD.
  • Bhardwaj, B.R. (2012) Invited as a key note speaker for national conference on “Transformational leadership through spirituality”, by Jagran Institute of Management, Kanpur, on 2nd Dec, 2012, Book on Spirituality in Leadership edited by Veena Panjwani, Excel Publications.
  • Bhardwaj, B.R. (2012) Invited as a Speaker for national conference on “Entrepreneurship Development in Renewable Energy” organized by Ministry of New and Renewable Energy, Govt. of India and Information Technology Dept and R&D Cell, BVCOE, New Delhi, paper presented on “Green Transport: A SAP-LAP Analysis of the situation”, Book on Entrepreneurship Development in Renewable Energy edited by Noopur Khosla, Himalaya Publications, ON 20TH August, 2011.
  • Bhardwaj, B.R., paper presented on “Lessons in Strategic Leadership: A case study” (2013), Case Studies in Management, PARISTHITI organized by BVIMR, New Delhi, edited by Dr. Nitin Nayak, Sonia Malik, Dr Neetu Jain, ISBN NO. 978 93 81212 38 7, Bharti Publications, Delhi.
  • Bhardwaj, B.R., Sushil, Momaya, K. (2007) Corporate Entrepreneurship Model: A Source of Competitiveness, presented at Indian Institute of Management Bangalore, 2006.
  • Bhardwaj, B.R. & Momaya, K. (2005). ‘A Conceptual Model of Drivers of Corporate Entrepreneurship’ presented at National Workshop on ‘Wealth Creation through Entrepreneurship: Opportunities and Challenges’, Amity Business School, on 7- 8th October 2005.
  • Bhardwaj, B.R., Momaya. K. (2006), Corporate Entrepreneurship through Innovation: Case Study of FedEx, Proceedings of the National Conference on Emerging Trends in Technology Management, IMT Ghaziabad, on 18-19th February 2006.

Awarded Advanced Materials Lecture award: Broto Bhardwaj, Knowledge Management Strategy using Artificial Intelligence for New Product Development: A step towards SDG through Circular Economy, Bharati Vidyapeeth Institute of Management and Research, India by International Association of Advanced Materials, Sweden on 14th Dec, 2022.

Research Funded Projects

  • BVDU Pune: Application of Artificial Intelligence and IOT in sustainable education, 2023-24.
  • BVDU Pune: Role of Emotional quotient and spiritual quotient in enhancing employability of the students, 2021-22.
  • AICTE PROJECT on ICT in Education, 2013 AICTE PROJECT Green Retailing 2011
  • AICTE PROJECT Challenges Faced by women in higher education, 2014 UGC project: Job satisfaction and employability, 2014
  • Nestle India Ltd. (2000-2001): To study the sales distribution and forecasting of Maggi brand.
  • Bhabha Atomic Research Centre, Trombay (1997): To study the extraction of ethanol from Whey.
  • Pfizer Ltd. (1997-98): To study the extraction of Proteinex and plant management BVDU, Pune: Sustainable Universe: Sustainability Practices in Lifestyle Design Design thinking lab: Sustainability and Health
  • Students project 2021: 58 Social media marketing
  • Bhardwaj, BR, Gupta, R, Neihsiel, H.L. (2022) Determinants of behavioral decision making of entrepreneurial investors, Journal Of Management & Entrepreneurship.
  • Jain, A (2022) Determinants Of Start-Up Survivability: A Behavioral Framework For Entrepreneurial Sustainability, Journal Of Management & Entrepreneurship ISSN: 2229- 5348 UGC Care Group 1 Journal.
  • Dixit, S., Bhardwaj, BR, Gupta, R, Jain, A (2022) Determinants of Start-Up Survivability: A Behavioral Framework For Entrepreneurial Sustainability, Journal Of Management & Entrepreneurship ISSN: 2229-5348 UGC Care Group 1 Journal.
  • Bhardwaj, BR, Jain, A, Gupta, R, Dixit, S. (2022) Influence of Marketing Strategies of Trade Promotion Organizations (TPOs) on Entrepreneurial Country Competitiveness and Economic Growth: Application of Structural Equation Modeling, ISSN : 2229-5348 UGC Care Group 1 Journal.
  • Bhardwaj, BR, Gupta, R, Neihsiel, H.L. (2022) Determinants of behavioral decision making of entrepreneurial investors, Journal of Management & Entrepreneurship.
  • Bhardwaj, BR (2020) Influence of knowledge management on product innovation by intrapreneurial firms, Global Knowledge, Memory and Communication, Emerald Journal, UK, 2020.
  • Bhardwaj, BR (2020) Role of Knowledge Management in Enhancing the Entrepreneurial Ecosystems Through Corporate Entrepreneurship and Strategic Intent in High-tech Firms, Journal of the Knowledge Economy 10 (4), 1831-1859. Springer Journal, Germany, 2019.
  • BR Bhardwaj (2019) Factors of adoption and diffusion of technology entrepreneurship: Implications of knowledge management in sustainable product innovation in Technology Entrepreneurship in South Asia, International Journal of Emerging Market, 2019, Emerald Journal, UK.
  • Journal of Enterprising Communities: People and Places in the Global Economy Growth of enterprising community of women entrepreneurs in emerging economies, Emerald Journal, UK.
  • Gupta, R., Kumar, K., Arora, C., BR Bhardwaj (2018) Analyzing the impact of psychological traits on investment bias, International Journal for Research in Engineering Application & Management (IJREAM) ISSN: 2454-9150 Vol-04, Issue-08, Nov 2018, pp-424-431.
  • BR Bhardwaj (2021) Role of Knowledge Management in Product Innovation by Intrapreneurial Firms, Global Knowledge, Memory and Communication, 2020
  • Bhardwaj, B.R. (2020) Role of Knowledge Management in Enhancing the Entrepreneurial Ecosystems Through Corporate Entrepreneurship and Strategic Intent in High-tech Firms, Journal of the Knowledge Economy 10 (4), 1831-1859. Springer Journal, Germany.
  • BR Bhardwaj (2019) Adoption, diffusion and consumer behaviour in technopreneurship, International Journal of Emerging Market, 2019, Emerald Journal, UK, 1746-8809.
  • Consumer behaviour in technopreneurship, International Journal of Emerging Markets, 2020.
  • Bhardwaj, B.R. (2019) Influence of knowledge management on product innovation by intrapreneurial firms, Global Knowledge, Memory and Communication, Emerald Journal, UK, In Press.
  • Broto Bhardawaj& Kamaljeet Kaur & Aakriti Jain, 2019. "Competitive Survivability: A Study of Impact of Global Crisis on Indonesia and India," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 5(3), pages 22-27, March.
  • Bhardwaj, B. R. (2015). Sustainable supply chain management through enterprise resource planning (ERP): a model of sustainable computing.International Journal of Management Science and Business Administration,1(2), 20-32. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.12.1002
  • Bhardwaj, Broto Rauth and Mangal, V.A (2012) Impact of Green Policy on Ecologically Sustainable Organization: A Study in Emerging Country Context of India , International Journal of Global Business and Competitiveness 2012, Vol.7, No 1, pp 33 – 45. ISSN 1849-5419
  • Bhardwaj, Broto Rauth. "Sustainable supply chain management through enterprise resource planning (ERP): a model of sustainable computing."International Journal of Management Science and Business Administration 1, no. 2 (2015): 20-32, ISSN 1849-5419.http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.12.1002
  • Bhardwaj, B.R., 2015. Sustainable supply chain management through enterprise resource planning (ERP): a model of sustainable computing.International Journal of Management Science and Business Administration,1(2), pp.20-32. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.12.1002
  • Bhardwaj, B.R., Khullar, P. and Shokeen, S. (2018) Use of Mhealth for Enabling Neurodiverse and Autistic Workforce for Entrepreneurial Orientation and Creativity Capability, International Journal of Innovative Knowledge concepts, Vol. 6(2), pp-32-38. BR Bhardwaj, K Momaya (2018) Corporate Entrepreneurship in Bouchard, V., Fayolle, A., Bouchard, V., Fayolle, A., Adler, P. S., Kwon, D. W., ... & Emery, Y. (2018). Corporate Entrepreneurship, Knowledge and Competence Development. In Corporate Entrepreneurship (Vol. 27, No. 1, pp. 1-4). Boston, MA: Chicago University Press. Schultz, J. L., Comer, D. R., Cooper, E. A., Mkwizu, K. H., Bhardwaj, B. R., Barnes, K. L., Andrade, M., Lenaghan, J. A., Westover, J. H., Soltwisch, B. W., Cavanagh, K. V., Jhamb, S., Kanov, J., Park, S., Jasperson, J. O., Dawson, G. A., French-Holloway, M., Kaur, K., Gupta, K., Lewis, V. J., Stewart, C. H., Szyliowicz, D., Nam, K., Heilmann, S. G., & Chapman, J. R. (under review). Two Thumbs Up: Using Movies to Improve Learning. Professional development workshop proposed for the 78th Annual Meeting of the Academy of Management, Chicago, Illinois, USA, 2018.
  • Broto Rauth Bhardwaj, (2018) "Can education empower women through entrepreneurial marketing: A model for upliftment of community services", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 12 Issue: 1, pp.19-31, https://doi.org/10.1108/JEC-01-2017-0004, Emerald, UK.
  • Bhardwaj, B.R., Savneet Sachar and Kamaljeet Kaur (2017) Impact of social media marketing on entrepreneurship, Journal of Multi Disciplinary Engineering Technologies (JMDET) ISSN: 0974-1771, pg-1-9.
  • Bhardwaj, B.R. (2017) Role of knowledge management in enhancing the entrepreneurial ecosystems through corporate entrepreneurship and market orientation in High Tech Firms, Journal of the Knowledge Economy, Springer (under review)
  • Bhardwaj, B.R. (2016) Role of green policy on sustainable supply chain management A model for implementing corporate social responsibility (CSR), Benchmarking: An International Journal, Vol. 23 No. 2, 2016, pp. 1-13 ©Emerald Group Publishing Limited, 1463-5771.
  • Bhardwaj, BR, Mittal, V. (2017) Women entrepreneurship: A tool for work life balance International Conference on Technology and Business Management, 12.
  • Bhardwaj, B.R. (2015) Motivations of women entrepreneurship: Challenges and causes, 7th issue (Volume 4, No. 1) of “International Journal of Research, ISSN 2231-6124.
  • Bhardwaj, B.R. (2015) Sustainable supply chain management through enterprise resource planning (ERP): a model of sustainable computing, International Journal of Management, Vol 1. no 2., 20-30, ISSN 1849-5419.
  • Bhardwaj, B.R. and Pawar, S. (2014) Sensor Network Model for Information Dissemination in Ad Hoc Environment, Journal of Multidisciplinary Engineering Science and Technology, Vol. 1 Issue 5, 312-318, ISSN 4235-0268.
  • Bhardwaj, B.R. and Aishwarya (2014) Big Data Analytics: A Tool for Entrepreneurial Innovation through Transparent and Flexible Network Management in Healthcare Sector, Journal of Multidisciplinary Engineering Science and Technology, Vol. 1 Issue 5, 218-216.
  • Bhardwaj, B.R. (2014) Big Data Analytics: A Tool for Entrepreneurial Innovation through Transparent and Flexible Network Management in Healthcare Sector, Journal of Multidisciplinary Engineering Science and Technology (JMEST) ISSN: 3159-0040 Vol. 1 Issue 4, November – 2014, JMESTN42350151, pg-218-226.
  • Broto Rauth Bhardwaj, (2014) Drivers of Purchasing Real Estate: A Study of Consumer Behavior Journal of International Business Studies (JIBS), January Issue.
  • Broto Rauth Bhardwaj, (2014) Role of Organizational Flexibility in Enhancing Sustainable Green Management Practices: A Study in Emerging Market Context, Global Journal of Business Excellence.
  • Broto Rauth Bhardwaj, (2014) Sustainable Supply Chain Management Through Enterprise Resource Planning (ERP)*: A Model of Sustainable Computing, International Journal of Management Science and Business Administration" ISSN 1849-5664 (Online), ISSN 1849-5419 (Print), December issue.
  • Broto Rauth Bhardwaj, (2014) Educating For Values And Ethics: Impact Of Education On Social Sustainability, Values-Based Management, Vol. 3, No. 1, June, 2014 (53-64).
  • Broto Rauth Bhardwaj, (2014) ICT Enhancing the Market Orientation of Students: Implications on Quality and Accessibility of Education, International Journal of Latest Technology in Engineering, Management & Applied Science, (IMPACT FACTOR= 1.356) ISBN: 2278 2540 (Forthcoming).
  • Broto Rauth Bhardwaj, (2014) "Impact of education and training on performance of women entrepreneurs: A study in emerging market context", Journal of Entrepreneurship in Emerging Economies, Vol. 6 Iss: 1, pp.38 – 52.
  • Bhardwaj, B.R., Wahi, S., Deshmukh, A.R. (2013) Cyber Entrepreneurial Venture: Case Studies on Phenomenon of Venture Creation, International Journal of Management Information and Technology, CIR, Canada, ISSN 2278-5612.
  • Marwah, N., Bhardwaj, B.R., Malhotra, A. (2013) Market Orientation in Educational Sectors – Case Study of Bharati Vidyapeeth Institute,Greener Journal of Businesses and Management Studies, Vol. 3(4) pp. 180-193. ISSN: 2276-7827.
  • Bhardwaj, B.R., Wahi, S., Deshmukh, A.R. (2013) Contribution of ICT for Stimulating Cyber Entrepreneurship: A Model of Financial Inclusion, Review of Business and Technology Research, USA, Vol. 9, No. 1, 2013, pg-97-104, ISSN 1941-9414.
  • Bhardwaj, B.R., Bhatnagar, A. and Juneja, S. (2013) Influence of sector and size of business in motivating women entrepreneurship: A study in emerging market context, InternationalJournal of Business and Globalisation, 12 (4), 471-484.
  • Bhardwaj, B.R., Bhatnagar, A. and Malhotra, A. (2013) Impact of Education and Training on Performance of Women Entrepreneurs: A Study in Emerging Market Context, Journal of Chinese Entrepreneurship, Emerald Journal, UK, August (forthcoming).
  • Bhardwaj, B.R. and Juneja, S. and Deshmukh, A.R. (2013) Contribution of ICT for stimulating cyber entrepreneurship: A model of financial inclusion, International Journal of Research in Business & Technology, Special Edition 2013, ISSN No.2291-2118.
  • Bhardwaj, B.R. and Aarushi Malhotra (2013) Green Banking Strategies: Sustainability through Corporate Entrepreneurship, Greener Journal of Businesses and Management Studies, Vol. 3(4) pp. 180-193. ISSN: 2276-7827.
  • Bhatnagar, Ashima, Bhardwaj, B.R., Gupta, S., (2013) Women ecopreneurship: A case study from emerging country, Greener Journal of Business and Management Studies, Vol. 3(2), pp. 091-098, January 2013, ISSN: 2276-7827.
  • Bhatnagar A. and Bhardwaj, B.R.(2013) Problems of Indian women entrepreneurs, International Greener Journal, (forthcoming). ISSN 2276 7827.
  • Bhardwaj, B.R., Mangal, V. (Ann) and Lai, Kee-hung(2013) Impact of Green Policy on Ecologically Sustainable Organization: A Study in Emerging Market Context, Accepted for publication in International Journal of Global Business Competitiveness, Vol.7, No 1, pp 33 - 45.
  • Bhardwaj, B.R., Sushil, (2012) Corporate Entrepreneurship: Assessing CEAI Scale for Emerging Markets, Journal of Chinese Entrepreneurship, 4(1), 70-89. (Citation: 5)
  • Bhatnagar, Ashima, Bhardwaj, B.R., Gupta, Shikha, (2012) Challenges faced by Women Entrepreneurs, 'Opinion'- International Journal of Business Management.
  • Bhardwaj, B.R., Sushil, Momaya, K. (2011) Encouraging Corporate Entrepreneurship: The Transformation of India’s XYZ, Strategic Direction, 27 (6), 19-21.
  • Bhardwaj, B.R., Sushil, Momaya, K. (2011) Case Studies of Social Entrepreneurship in Indian Context: SAP-LAP Learning Critical Success Factors, International Journal of Economics Management and Engineering (IJEME), Volume 2 - Issue 2/3, pp. 231 – 251. (Citation: 6)
  • Bhardwaj, B.R., Jain, S.K., Ault, S. (2011) Impact of Intelligence Dissemination on New Business Creation, Singapore Management Review, 33(2), 2011, .93, 0129-5977.
  • Bhardwaj, B.R., Sushil, & K. Momaya (2011). Drivers and Enablers of Corporate Entrepreneurship: Case of a Software Giant from India. Journal of Management Development, 30(2):187 – 205.
  • Bhardwaj, B. R., Jain, S. K., Sushil, and Momaya, K. (2007) Model of corporate entrepreneurship: Application of structural equation modeling (interactive paper), Frontiers of Entrepreneurship Research, 27(21), Article 8, Babson Park:MA, Babson College Centre for Entrepreneurial Studies. (Citation: 131)
  • Bhardwaj, B.R., Sushil, Momaya, K. (2007) Corporate Entrepreneurship: Application of Moderator Method, Singapore Management Review, 29(1), 47-58.
  • Bhardwaj, B.R., Sushil, Jain, S.K. (2006) Internal Drivers of Corporate Entrepreneurship, Frontiers of Entrepreneurship Research, Babson Park:MA, Babson College Centre for Entrepreneurial Studies. (Citation: 52) National Refereed Journal:
  • Bhardwaj, B.R., Bhatnagar, A. and Wahi, S. (2013) The determinants of institutional parameters for enhancing entrepreneurial environment in Indian context: A model for sustainable growth, International Journal of Trade & Global Business Perspectives, Pezzottaite Journals, Volume: 2, Number: 1, January-March’ 2013, Page No.93-100; ISSN (P):2319-9059.
  • Bhardwaj, B.R. (2013) Drivers of Sustainability: Concept and Models, International Journal of Research, July 2013 issue (forthcoming). ISSN 2231-6124.
  • Bhardwaj, B.R. and Malhotra, A. (2013) Green Banking: A Sustainable Strategy for Financial Inclusion, Global Journal of Finance and Management, Vol 5 (4), ISSN 0975- 6477, pg-5-8.
  • Bhardwaj, B.R. (2012) Book Review on Cases in Management, edited by Dr. Venkat Subhramanium, Dr. Sachin S. Vernekar, MsPreety Wadhwa, BVIMR, Management Edge, Vol. 5, No. 2, ISSN No. 0976-0431.
  • Bhardwaj, B.R. (2012) Corporate Entrepreneurship: A Comparative Study of Manufacturing and Service Sectors, United World School of Business Journal, (forthcoming).
  • Bhardwaj, B.R., Sushil, Momaya, K. (2007) Corporate Entrepreneurship Model: A Source of Competitiveness,Indian Management Review: Indian Institute of Management Bangalore Journal, 131-145.
  • Bhardwaj, B.R., Momaya, K. (2006) Role of Organizational Flexibility for Corporate Entrepreneurship: Case Study of FedEx, Global Journal of Flexible Systems Management, 7(1&2), 39-47.

Book Publications

  • Corporate Entrepreneurship: Methods, Techniques for Sustainability, Scholar’s Press, Germany.
  • Sustainability Strategy for Sustainable World, Kindle, Amazon, USA.
  • SUSTAINABLE ECONOMY AND HEALTH: People, planet partnership By Broto R Rauth Bhardwaj
  • ISBN: 9798502705554
  • Sales and Distribution Management, 2nd Edition.
  • Integrated Marketing Communications, 1st Edition.
  • Marketing Management, 3rd Edition.
  • Swachha Bharat Abhiyan, 1st Edition.
  • Broto Bhardwaj and Kee-hung Lai (2013) Drivers of green strategies for enhancing sustainable technoentrepreneurship in emerging economies, Handbook of research on techno-entrepreneurship, on book edited by Therin, published by edward Elgar, UK. 9781781951811.
  • Broto Bhardwaj (2016) Make in India strategies, ISBN-978-93-85000-59-1, Bharati Publications.
  • Broto Bhardwaj (2015) Corporate Entrepreneurship: Methods, Techniques for Sustainability, Scholars Press, Germany, 978-3-639-76739-1.
  • Broto Bhardwaj and Sharma, N. (2015) Impact of social media on professional development of college students, PG-491-502 published in book edited by Vikas Nath titled Managing organizations of tomorrow by capitalizing generation next, ISBN 978-93- 850000-02-7.
  • Indu, Nayak, K. and Broto Bhardwaj (2015) Enhancing students’ employability through training and development: Implications and future direction, PG-329-335 published in book edited by Vikas Nath titled Managing organizations of tomorrow by capitalizing generation next, ISBN 978-93-850000-02-7.
  • Bhardwaj, B.R. and Nitin Nayak (2015) Cases in Management from Emerging Market India: Successful Strategies of Visionary Leaders, Bharati Publications, ISBN: 978-93- 81212721.
  • Bhardwaj, B.R. (2015) Enhancing innovative capabilities and corporate growth through product innovation, published by Indian Institute of Corporate Affairs, Gurgaon, MHRD.
  • Bhardwaj, B.R. (2015) Global Research and Case Studies from Emerging Market India, Bharati Publications, ISBN: 978-93-85000-11-9.
  • Bhardwaj, B.R. (2014) Role of NGOs in enhancing financial capacity of the women entrepreneurs: A Study from Emerging Market Context in “The Lightning of Empowerment: Gender Equality Development and Women Empowerment” edited by Dr. Debesh Bhowmik, International Institute for Development Studies, Kolkata (Forthcoming).
  • Bhardwaj, B.R. (2014) Innovation and technology management, Swastik Publication,
  • Bhardwaj, B.R. (2014) Entrepreneurship development: a tool for sustainable economic development, Bharti publications.
  • Bhardwaj, B.R. (2014) History of tourism, Vikas Publishing. Bhardwaj, B.R. (2014) Introduction to tourism, Vikas Publishing.
  • Bhardwaj, B.R. (2014) Tourism marketing and operations management, Vikas Publishing.
  • Bhardwaj, B.R. (2013) Strategy for Enhancing Sustainable Technopreneurship in Emerging Economies, chapter published in book on “Technopreneurship” by Francois Therin, Curtin University, Sarawak Malaysia, Edgar Elgar Publications, UK (forthcoming).
  • Bhardwaj, B.R., Lessons in Strategic Leadership: A case study (2013), chapter published in book edited by Dr. Nitin Nayak, and Jain, N., Mallick, S., published by Bharti Publications, forthcoming.
  • Bhardwaj, B.R., Bhatnagar A., and Gandhi, S. (2013) Case study on women entrepreneurs of India, in the book edited by Dr. Meenakshi Gandhi, titled “Women empowerment” published by Excel Publications.
  • Bhardwaj, B.R., Aarushi Malhotra, Bhatnagar A., Supreet Wahi (2013) Sustainability: A Key Driver of Innovation, chapter published in book edited by Dr. Nitin Nayak, R.K. Sharma, Tyagi, LK., Kumar, Atul, Tiwari, T. titled Innovative ways of Managing business In the post globalised era, Bharti Publications, Delhi, ISBN 978-93-81212-34-9.
  • Bhatnagar A. and Bhardwaj, B.R.(2011) Sustainability through women entrepreneurship: A case study of wellness centre, publication in book titled “Exploring the soul of business” edited by Dr. Deepti Pathak, Excel Publications, pg- 218-223,978-93- 80697-69-7.
  • Bhardwaj, B.R. (2013) Spirituality in Strategic Leadership: A Case Study of HDFC Bank, chapter published in a book edited by Veena Panjwani and V. Sharma, titled “Integrating spirituality in Transformational Leadership” by Jagran Institute of Management, Kanpur.
  • Bhardwaj, B.R. (2012) Green Innovations for the Future Transport: SAP-LAP Framework of Analysis, chapter published in a book edited by Dr. Noopur Khosla, on Sustainable Development in India, Himalaya Publications, India.
  • Bhardwaj, B.R. (2010) Organizational Development and Change, Global Education Publications: New Delhi.
  • S.S. Vernekar, S., Goel, S., & Bhardwaj, B.R. (2006) Marketing of Services-Strategies for Growth, Deep & Deep Publications:New Delhi, 13: 9788176297172.
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