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Faculty

Mahtab Alam
Dr. Mahtab AlamAssistant Professor

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Dr. Mahtab Alam is a faculty in the area of Marketing. He is a BBA Graduate with Marketing Specialization and pursued his MBA with Marketing Specialization. He has qualified UGC NET and a Doctorate in Management Studies. He has more than 15 Years of Experience including 1.5 Years of Corporate and 13.5 Years of Teaching experience. He has published papers and attended various Conferences He has played various roles in teaching and administration.

  • BBA (Marketing)
  • MBA (Marketing)
  • UGC NET (Management)
  • Ph.D. (Management)

Teaching Experience : 14 Years

Corporate Experience : 1.5 Years

Marketing, Sustainability, and Consumer Behavior

  • Paper Presented at the National Conference on “A Study of the “Social Media Engagement” Factors Influencing the “Purchase Decision” of Higher Education Marketing on social media.” organized by the Faculty of Management Studies, University of Delhi on February 10, 2018.
  • Paper Presented at National Conference MANTHAN on “Surfing on Fashion product shopping site: A study of Generation X & Generation Y consumer of Delhi NCR.” organized by Faculty of Commerce and Business Management Amrapali Group of Institutes on November 03, 2017.
  • Paper Presented on “A Study on the Reason for Brand Switching among major metro cities” in India at National Conference on 24 January 2017 organized by DME Noida.
  • Presented Paper on “Indian Market: A Centre of Attraction for Global Pharmaceutical Industry in the Era of an economic slowdown” at National Conference March 2012 organized by Lingaya’s Lalita Devi Institute of Management & Sciences.
  • Attended 5 days e-STC from October 26 to October 30, 2020, conducted by NIT Hamirpur.
  • Attended 5 days FDP on Structural Equation Modelling using SPSS AMOS. From March 7 to March 12, 2022, conducted by Mergen Biologics.
  • Attended 1-day National Webinar on “Research Methodology: An Overview” conducted by ARSD College, DU.
  • Attended World Marketing Summit, India 2020, Convener (Prof. Philip Kotler) on February 29, 2020, New Delhi.
  • Attended National Seminar on “Future of Finance” organized by the School of Management, Northcap University, Gurgaon on January 11, 2019.
  • Attended 1 Day National Conference on “Rethinking Management Education in the Digital Age” on Feb 10, 2018, conducted by FMS, DU.
  • Attended MDP on “Transforming Customer experiences through digital marketing” organized by GL Bajaj Institute of Management & Research, Greater Noida on 08th December 2017.
  • Attended National Conference on "Demonetization to e - Monetization: The Road Ahead and Contribution of IT, Media & Management" organized by Trinity Institute of Professional Studies, Dwarka on 25th March 2017.
  • Attended FDP on “Structural Equation Modelling” on 04th March 2017 conducted by PGDAV College (Evening) University of Delhi.
  • Attended National Seminar on “Paradigm Shift in Teaching Pedagogy in Higher Education in India” on 05th November 2016 conducted by Apeejay School of Management, New Delhi.
  • Attended FDP on “Application of Statistical Tools in Research” on 25th April 2015 conducted by Apeejay School of Management, New Delhi.
  • Attended National Conference on "Innovations in E-Commerce, Management, IT & Media" organized by Trinity Institute of Professional Studies, Dwarka on 21st Feb 2015.
  • Attended National Conference on "Shaping the Future of Business and Society: By Virtue of IT, Management and Media" organized by Trinity Institute of Professional Studies, Dwarka on 22nd March, 2014.
  • Attended FDP on “Hands on SPSS and Hypothesis Testing” on 17th August 2012 conducted by Apeejay School of Management, New Delhi.
  • Attended FDP on “Communication Skills” on 30th March, 2012 conducted by KIHEAT, New Delhi.
  • Attended one-day FDP on using simulation as training tools conducted by BIZIGA at GGSIPU.
  • Attended National Conference on "Activity-Based Learning in Professional Education" organized by Trinity Institute of Professional Studies, Dwarka on 21 May, 2011
  • Attended National Seminar on Dynamic & Developmental Changes in the Management Post-recession organized by IITM Janak Puri.
  • Attended Faculty Developmental Programme on Contemporary Issues & Challenges in Management conducted by MSI Janak Puri.
  • Best Teacher-Scholar Award in the academic session 2011-12 by Trinity Institute of Professional Studies (GGSIP University), New Delhi.
  • Alam, M., Mathur, M., & Gupta, D. (2022). The Impact of Environmental Consciousness, Environmental Attitude and Perceived Quality of Green Products on Green Consumer Behaviour of Millennials in NCT of Delhi. IITM Journal of Business Studies - UGC Care Journal, 141-149
  • Kaur, J., & Alam, M. (2019). Surfing on Fashion product shopping site: A study of Generation X & Generation Y consumers of Delhi & NCR. Ansal University Business Review, 26(2), 41-49.
  • Alam, M. (2014). Urge of Supply Chain Management in the Indian Food Grain Sector to minimize wastage. CPJ Global Review, 6(1), 133-138.
  • Alam, M. (2011). Guerilla Marketing, Trinity Journal of Management, IT & Media, 2, 37-40.
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