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Faculty

Nisha Nandal
Dr. Nisha NandalAssistant Professor

Profile

Ms. Nisha Nandal is a faculty in the area of Marketing & General Management subjects. She has been in the education sector for more than 6 years. She Has taught graduate and postgraduate programmes at B Schools in Delhi and NCR region. Her teaching interests range from Marketing, Advertising, Consumer Behavior, Services Marketing, Entrepreneurship & Project Management.She has two book and more than 15 research papers to her credit in the renowned Journals such as Scopus, ABDC, WOS &UGC-CARE. She believes that knowledge is light and for the betterment of society it should be shared as much as possible.

  • BBA (BVIMR,New Delhi )
  • MBA in Marketing & Finanace (BVIMR,New Delhi)
  • Ph. D. pursuing in Management (Sushant University,Gurugram)

Teaching Experience : 6+Years

Research Experience : 4 Years

Marketing, Consumer behaviour, Data Analysis, Advertising and General Management.

Presented a paper entitled “An exploratory Research on Product Innovation in Indian Automobile Industry” in International conference on Emerging trends in Multidisciplinary research on 29th October 2022.

Projects/Achievements

  • Participated as Resource person in FDP on “Research methodology & first hand experience on SPSS” organised by School of Business, Sushant University.
  • Participated as Resource person in FDP on “Creativity & Innovation in Business” organised by School of Business, Sushant University.

Patents Grant:-

  • Device for attendance management with Image capturing Camera.
  • Analysis of Opportunities and challenges in online retailing.

Books Published:-

  • Data Analysis using R, bearing ISBN 789395468374
  • Environmental studies for undergraduate students, bearingISBN 9788194942825 by Prestige Publishers.
  • Anuradha, Nandal, N., & Nandal, N. (2020). Coronavirus & its impact on Stock Market. International Journal of Disaster Recovery and Business Continuity, 943-948.
  • Malik, D. R., Nandal, N., & Malik, D. R. (2020). Green Marketing in India. TEST Engineering & Management, 9478-9484.
  • Nandal, D. N., & Nandal, N. (2019). BSCQUAL:A measuring instrument of service quality for the B-Schools. International journal of Psychosocial Rehabilitation.
  • nandal, D. N., Kataria, D. A., nandal, N., & jora, N. (2021). Impact of Product Innovation on the Financial performance of the selected Organizations:A study in Indian context. Psychology and education, 5152-5163.
  • Nandal, D. N., Nandal, M. N., Mankotia, D. K., & Jora, M. N. (2021). Investigating digital transactions in the interest of a sustainable economy. International Journal of Modern Agriculture, 1150-1162.
  • Nandal, D. N., Nandal, N., & Kataria, D. A. (2021). A secondary school study of Family Environment. Psychology and Education, 3696-3707.
  • Nandal, N., & agarwal, D. A. (2020). Impact of Innovation on Automobile Industry. Journal of Oriental research, 23-34.
  • Nandal, N., & Agarwal, D. A. (2020). Product Innovation & its impact on Indian Automobile Industry. Annals of R.S.B.C, 442-448.
  • Nandal, N., & Nandal, N. (2020). Employees struggle during Mergers & Acquisitions. Turkish journal of Computer and Mathematics education, 755-763.
  • Nandal, N., & Nandal, N. (2021). A study of Corporate demand from Business Management Graduates. Journal of Contemporary issues in Business and Government, 4512-4524.
  • Nandal, N., & Nandal, N. (2021). Correlation between Resilience and Academic Achievement of Higher secondary scheduled Caste students. Journal of Contemporary issues in Business and Government, 4524-4533.
  • Nandal, N., & Nandal, N. (2021). Employee job satisfaction of the IT Sector in Delhi-NCR duting Pandemic. Psychology and educational journal, 3708-3717.
  • Nandal, N., & Nandal, N. (2021). The role of Organizational Citizenship Behaviour on Employee Engagement and Organizational effectiveness. Efflatounia.
  • nandal, N., agarwal, D. A., & Nandal, N. (2023). A product innocation measure for Indian Automobile Industry:Scale development and Validation. European Economics Letters, 152--160.
  • Nandal, N., Malik, D. R., & Nandal, D. N. (2020). Review on India's Baby Care Market. International Journal of Manangement, 838-845.
  • Nandal, N., Nandal, D. N., & Aarushi, D. (2020). Women Social Entrepreneurs:A growing trend in Indian Economy. International Journal of Advanced Science and Technology, 2246-2253.
  • Nandal, N., Nandal, D. N., & jora, N. (2021). Perception of Online learning among college students:A systematic. International journal of Modern agriculture, 1142-1149.
  • Nandal, N., Nandal, D. N., & Malik, D. R. (2020). IS Loyalty program as a marketing tool effective. Journal of Critical Reviews, 1079-1082.
  • Nandal, N., Nandal, D. N., Dhaka, P., & Kataria, D. A. (2022). U.S-China trade war & its implication on India. Korea Review of International Studies, 66-72.
  • Nandal, N., Nandal, N., Dhingra, M., & Sachdeva, K. (2020). An empirical study of Covid on Employment in India. IIKogretim Online, 3185-3191.
  • Nisha Nandal, Agarwal, A. K., & Nandal, N. (2022). An exploratory research on Product Innovation in Indian Automobile Industry. Empirical Economics Letters, 108-125.
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