Faculty

Ritika Malik
Dr. Ritika MalikAssistant Professor

Dept. of Law

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Profile

Dr Ritika Malik has 10+ years of experience in teaching, research and consulting in the area of General Management and Marketing and 1 year corporate experience. She is author of Contemporary Topical Book on Mobile Marketing (Available on Amazon), Digital Marketing- Tools, Techniques and its Aspects (Available on Amazon, Flipkart, Google Play, Blue Rose). She is also in media coverage in various newspapers like Times of India, Amar Ujala, Impressive Times etc as a Career Consultant and Management Consultant. She has also been on International visit, Global Immersion Program with students to Singapore. She has presented and participated in almost 25+ research papers in National and International Seminars. She had published 10+ research papers/articles in repute indexed journals. She has also worked under Skill India project started by Hon’ble P. M. as a Financial Trainer. She is a team member of Centre of Education and Growth. She had been the recipient of “Best Paper Presenter award’ in FIIB. She has also published various research papers in Published Books titled Contemporary Issues and Challenges in Management and Decision Sciences, Management in the New Millennium, Marketing Magic for Millennials, Rural Development: Trends, Opportunities and Challenges in 21st Century, Contemporary Issues and Challenges in Management & Decision Sciences. She is certified in various NCFM certification courses like Financial Market Beginners Module, Derivatives Market Dealers Module and Capital Market Dealers Module. She has also published article in the Souvenir by Hon’ble P. M. titled Digital Outreach in Indian Bank. She has also represented herself in HDEF Green Helmet (Make INDIA Green through Plants and Trees) campaign as a Social Activist, 2020. She is also Editor of Book “Emerging Trends in Science, Engineering and Management” Published by “Weser Books” and Sustainable Business Practices in VUCA World Published by “Bharti Publications”. She is also Co- Author of the Anthology “Fickle Minds – Abscure Thoughts” (Available Amazon). She is Certified Publisher in IJM, Scopus Indexed Journal, and Certified Best paper award in International online conference, UGC Care Journal. She has Publications in ABDC, Scopus indexed, google scholar indexed, and web of science. She has presented paper in IIMs Bodh Gaya management conference. She is also registered PhD supervisor specialized in Management.

  • Ph.D.
  • MBA
  • PGDM
  • BBA (Banking and Insurance),
  • B.Ed. (Commerce and Economics)

Teaching Experience : 9 Years 3 Months

Research Experience : 3 Years

Corporate Experience : 1 Years

General Management and Marketing

Research Paper Presentations in International Conferences

  • Presented a paper on “Consumer Acceptance Driven by Permission Marketing in Digital Age : A Systematic Literature Review” in Virtual International Conference conducted by BVIMR, Navi Mumbai in collaboration with Apeejay School of Management, New Delhi , October 2021
  • Presented a paper on “An Empirical study to investigate the role of Employee Engagement in IT sector during COVID 19 using Factor Analysis and Regression Analysis” in Virtual International Conference conducted by BVIMR, Navi Mumbai in collaboration with Apeejay School of Management, New Delhi , October 2021
  • Presented a paper on “Customer Perceived Value of Luxury Brands since 2017 : A Systematic Literature Review ” in in Virtual International Conference conducted by BVIMR, Navi Mumbai in collaboration with Apeejay School of Management, New Delhi , October 2021
  • Presented a paper on “A Study of Consumer Behavior towards Digital Marketing – Factor Analysis ” in Virtual International Management Conference Conducted by the Jain School of Commerce, 2021
  • Presented a paper on “Indian Digital Wallet – An empirical approach for usage ” in International Online Management Conference conducted by the IIMs Bodh Gaya Management conference, 2021
  • Presented a paper on “Innovative Marketing and Consumer Behavior ” in International Online Management Conference conducted by The North Cap University, 2021
  • Presented a Case on “INDO Home Appliances Ltd : Looking for Marketing Growth” in International Conference on Management Cases Conducted by FIIB, India – 2020.
  • Presented a paper on “ Exploring Digital Transactions for Sustainable Economy-A Comparative Analysis between UPI and Paytm” in International Online Management Conference conducted by Green Valley College of Education, 2020
  • Presented a paper on “An Exploration of Digital Wallets for Sustainability- A Factor Approach” in International Management Conference conducted by Shri Mata Vashino Devi University, Jammu and Kashmir, 2019
  • Presented a paper on “An Exploration of Digital Wallets for Sustainability- A Factor Approach” in International Management Conclave conducted by Rukmini Devi Institute of Advanced Studies, New Delhi, 2018
  • Presented a paper on “Consumer Decision making for Banking services” in International Management Conference held at Dr. S. Sathianandhan Conference Hall, National YMCA Hostel, Jai Singh Road, Delhi- 110001, 2018.
  • Presented a paper on “An Empirical Study of Mobile Based Marketing Practices in Selected Banks” in International Management Conference conducted by FIIB Delhi, CEREN, Burgundy School of Business, Dijon, France & Uniglobe College, Kathmandu, Nepal, 2017
  • Presented a Paper on “Promotional Mobile Messages by Banks from the Lens of Branding” in International Conference on Advances in Management & Decision Sciences, organized by Gautam Budha University, G.Noida on 16th July, 2016.
  • Presented a Paper on “Consumer Behavior towards Promotional Mobile Messages among Management Graduates in Delhi - NCR" in International Conference on Business and Economy Conducted by FIIB India -2016

Minor Project Granted titled “A study of Consumer Adoption Behavior towards digital wallets – Influences and Consumers”,2023

Publication of Book

  • Malik Ritika etal. Mobile Based Marketing Practices in Indian Context, bearing ISBN: 978-6200116505 published by LAP LAMBERT Academic Publishing, Germany, June 2019.
  • Malik Ritika etal. Digital Marketing - Tools, Techniques and its Aspects bearing ISBN : 978-93-5472-786-3 published by Bluerose Publishers Pvt. Ltd., November 2021

E- Book

Digital Marketing - Tools, Techniques and its Aspects bearing E-ISBN: 9354727867 published by Bluerose Publishers Pvt. Ltd available on :

Mobile Based Marketing Practices in Indian Context, bearing E-ISBN: 6200116504 published by LAP LAMBERT Academic Publishing, Germany, June 2019

Co-Author of the Anthology

Malik Ritika etal. Mobile Marketing bearing ISBN 978-93-5452-474-5 published by Spectrum of Thoughts Publication, 2021

Patents and Copyright

  •  Malik Ritika etal. Mobile Based Marketing Practices in Indian Context, bearing Patent Application no. : 202011004924
  •  Malik Ritika etal. Digital Marketing - Tools, Techniques and its Aspects, bearing Copyright no. : 16924/2018-CO/L
  • Malik Ritika etal : Impact of FDI Equity Inflows on Performance of stock market in India in Shodhasamhita , Volume IX, Issue II, ISSN: 2277-7067 Indexed in UGC CARE Group 1 Journal, Peer Reviewed and Referred Journal, July 2022
  • Malik Ritika etal : Customer Perceived Value of Luxury brands since 2017 : A Systematic Literature Review in ESMSJ , Volume 1, Issue 1, ISSN: 2247-2479 Indexed in UGC CARE Approved, Peer Reviewed and Referred Journal, May 2022
  • Malik Ritika etal : Bank Analysis for Marketing Its products and services through Promotional Mobile Messages in Pacific Business Review (International) , ISSN: 0974-438X ,Volume 14, Issue 6, Indexed in Web of Science, December 2021
  • Malik Ritika etal : Innovative Marketing and Consumer Behavior : A Systematic Literature Review in SAMVAD : SIBM Pune Research Journal, ISSN(Print): 2249-1880, ISSN(Online): 2348-5329 ,Vol. XXIII, pp 87-93, Google Scholar, J-Gate, I- Scholar, Indian Citation Index, December 2021
  • Malik Ritika etal : Impact of Digital Age on Luxury Shopping : A Factor Analysis in Empirical Economics Letters , ISSN : 1681-8997, Volume 20, Issue 1, pp 376-389, Indexed in ABDC Journal, Web of Science, October 2021
  • Malik Ritika etal : A Study of consumer behaviour towards Digital Marketing : A Factor Analysis in Journal of Education: Rabindra Bharati University, ISSN: 0972-7175, 2021, Vol. XXIII, No. : 7(II), UGC CARE Approved, Peer Reviewed and Referred Journal, July 2021
  • Malik Ritika etal : The impact of online shoppers to price and quality : a survey study in Delhi-NCR in Efflatounia Journal , ISSN : 1110-8703, Volume 5, Issue 2, June 2021, pp 376-389, Web of Science, Google Scholar
  • Malik Ritika etal : Exploring Digital Transactions for Sustainable Economy-A Comparative Analysis between UPI and Paytm in Wesleyan Journal of Research, Volume 13, No 53, December 2020, pp 50-61, UGC CARE
  • Malik Ritika etal : Shahnaz Husain – A Successful Indian Woman Entrepreneur in International Journal of Disaster Recovery and Business Continuity, Volume 11, No 2, 2020, pp 88-93, ISSN : 2005-4289 -2020; Web of Science
  • Malik Ritika etal : Analysis of Digital Wallets for Sustainability : A comparative analysis between retailers and customers in International Journal of Management, Volume 11, Issue 7, July 2020, pp 358-370, ISSN : 0976-6502 -2020; IAEME Publication, Scopus Indexed
  • Malik Ritika etal : Is Loyalty Program As A Marketing Tool Effective? in Journal of Critical Reviews, Volume 7, Issue 6, pp 1079-1082, ISSN : 2394- 5125 -2020; Scopus Indexed
  • Malik Ritika etal : Review on India’s Baby Care Market in International Journal of Management, Volume 11, Issue March-April 2020, pp 838-845, ISSN : 0976-6502 -2020; IAEME Publication, Scopus Indexed
  • Malik Ritika etal : Green Marketing in India in Test Engineering & Management, Volume 83, Issue 5, pp 9478-9484, ISSN : 0193-4120 -2020; pp 9478-9484, Scopus Indexed
  • Malik Ritika etal : Mobile Based Practices in Indian Banks in Pravish Rajnam Journal of Studies , ISSN : 2348 –3652-2018
  • Malik Ritika etal : Consumer Decision making for banking services in VUCA World in PRJS , ISSN : 2348 –3652-2018
  • Malik Ritika etal : Consumer Behavior towards Mobile Based marketing Practices: A Factor Analysis, Volume 12, Issue 1, 2018