Faculty

• Experience: 15 years

4 years’ experience in areas of international business, trade and gender development.

• Presented paper titled “The Impact of Digital Banking Usage on Women’s Economic Empowerment: A Study among Urban Women” and awarded ‘Best Submission in Track’ in India Strategy Conference 2023 organised by IIM, Bangalore from 14-17 December, 2023.
• Presented paper titled “Performance Analysis and Science Mapping of Women’s Economic Empowerment Literature” in XVIIIth International Conference organised by JIMS, Kalkaji, New Delhi from 17-18 Feb, 2023.
• Presented paper titled “Bibliometric Analysis of Global Research Trends on Women’s Economic Empowerment” and secured 1st position in National Conference on “Strategic Intelligence: Driving India's Growth” organised by BVIMR, New Delhi on 7 Feb, 2023.
• Presented paper titled “Trade Intensity Index (TII) and Revealed Comparative Advantage (RCA): An Analysis of Pharmaceutical Exports from India to East African Community (EAC)” in VINC 2022 organised by Vivekananda Institute of Professional Studies (VIPS) from 21-22 Jan, 2022.
• Presented paper titled “Consumer Ethnocentrism towards electronic products: Testing of CETSCALE on Indian Students: Gen-Z” in VINC 2022 organised by Vivekananda Institute of Professional Studies (VIPS) from 21-22 Jan, 2022.
• Presented paper titled “Comparative Advantage of India’s Gems & Jewelry Sector: A multi-dimensional Assessment” in VINC 2022 organised by Vivekananda Institute of Professional Studies (VIPS) from 21-22 Jan, 2022.
• Presented paper titled “Exploratory Study of Women’s Economic Empowerment: A Review” and secured 2nd position in National e-Conference on “Emerging Applications and Strategies of Learning and Assessment during Pandemic” held on 25th March, 2021 organised by BVIMR, New Delhi.

• The Augmenting Role of Digital Banking in Reconstructing Women's Economic Empowerment Acceptance (16 August, 2024)
  International Journal of Bank Marketing, Emerald (ABDC-A & Scopus indexed). H-index 104. DOI: 10.1108/IJBM-01-2024-0010
• Determinants of Emotional Brand Attachment in Casual Dining Restaurants (March, 2024)
  International Journal of Management Practice, Inderscience (Scopus indexed), Volume-17, No. 3, 279-302 H-index 15. DOI: 10.1504/IJMP.2024.10051846
• The Impact of Education on the Transition from University Students to Entrepreneurs: A Theory of Planned Behavior Perspective Acceptance (15 December, 2023)
  Management Decision, Emerald (ABDC-B & Scopus indexed). H-index 116. DOI: 10.1108/MD-10-2023-1772
• Analysing India’s Export Competitiveness in Gems and Jewellery Sector
  FOCUS: Journal of International Business, Volume 10, Issue 2, Jul-Dec 2023, pp. 69-95 DOI: 10.17492/jpi.focus.v10i2.1022304
• A Bibliometric Analysis of Women’s Economic Empowerment Literature Acceptance (24 July, 2023)
  International Journal of Services, Economics and Management, Inderscience (Scopus indexed). H-index 14. DOI: 10.1504/IJSEM.2023.10060704
• Has Digital Banking Usage Reshaped Economic Empowerment of Urban Women? (April, 2023)
  Journal of Management and Governance, Springer (ABDC-C & Scopus indexed), Volume-28, No. 2, 543–563. H-index 53. DOI: 10.1007/s10997-023-09676-7
• Antecedents of Economic Empowerment: An Empirical Study of Working Women in Delhi-NCR (June, 2023)
  Gender in Management: an International Journal, Emerald (ABDC-C & Scopus indexed), Volume-38, No. 6, 784-803. H-index 54. DOI: 10.1108/GM-04-2022-0129
• Consumer Ethnocentrism in Indian Air‑Conditioner Market: A Social Identity Theory Perspective (June, 2022)
  International Journal of Global Business and Competitiveness, Springer (ABDC-C indexed), Vol. 17, June 2022, 192-202. DOI: 10.1007/s42943-022-00057-9
• An Analysis of Indian Pharmaceutical Exports to East African Community (EAC)-Acceptance (5 June, 2022)
  International Journal of Business Information Systems, Inderscience (ABDC-C and Scopus indexed). H-index 28. DOI: 10.1504/IJBIS.2022.10049023
• An Exploratory Study on the Dimensions of Women’s Economic Empowerment
  Punjab Institute of Management & Technology Research Journal (UGC approved CARE List), Volume-13, No-3, April-June 2021, 51-56.